The Boutique Proprietor With A Routine For Each Event


The #ITGTopShelfie interview series focuses on the beauty routines of the lovable, consummate, and loyal Into The Gloss reading community. Submit your own on Instagram – post your Top Shelfie (tag us @intothegloss!) And add the hashtag #ITGTopShelfie so you can be featured on ITG.

“Hello! I’m Telsha Anderson (@telshaanderson). I own ta, a women’s boutique based in New York. I wear a lot of hats at ta, and a lot of my day-to-day work is doing business. It is not the most exciting, but it is necessary! I also source and carefully select everything we sell from clothing to decor. Black art hangs high on the walls and the shop is truly representative of my tastes and community. As a black woman In America today (and yesterday) it is a blessing to wake up in the morning and have a place to go, every day is a new day to overcome the hurdle for me and on my own terms.

I live in Harlem with my sister and we always share products and beauty advice. She introduces me to various beauty influencers on YouTube and Instagram and sends tips and tricks from all over the room via DM. Skin care and beauty have always been a big deal in my family. When we were growing up, my mom took me and my sister (and brother!) To a dermatologist for facials and she helped us buy products to help set our routines. It was important to them that we take care of ourselves by elevating our bodies spiritually and physically. Now I have a lot of different routines based on what I have to do each day, and I give them all names: there are the “Get out the door”, “Treat yourself, put your money to bed” and routine my personal favorite, Monday afternoon.

My “Get Out the Door” routine starts with a nice eight-minute shower. I use Dove Sensitive Skin Beauty Bar to wash my face, drown myself in Keri Lotion, and apply the Blemish Control Booster and Rose Ingleton MD Skincare Signature Moisturizers. I discovered this brand through quarantine when Amanda Murray was with Dr. Ingleton did an Instagram Live – helping a black woman in beauty is at the top of my list, and now I’m excited about the product. To style my hair, I use Mielle’s Rosemary Mint Strengthing Edge Gel. The brand was started by a black woman named Monique Rodriguez, and this stuff smells amazing, doesn’t flake, and lasts for an eight hour day. For everyday life I apply Bobbi Browns Skin Foundation SPF 15 in Cool Almond on the Primer Plus Mattifier and wipe over a Glossier Lash Slick. Then I put on Rose Balm Dotcom and walk out the door.

When I work from home, I usually indulge in the Monday-min-afternoon routine after answering a few emails. I start with the Eminence Organics Clear Skin Probiotic Cleanser, which I steal from my sister. Then I make a mask – either Eve Lom’s rescue mask or Origins’ 10 minute mask. As I get older, I learn that what worked for me when I was 18 may now no longer help my skin. But the exception is the Origins mask – I’ve been using it since I was young, and my favorite thing about it is that it works quickly and lets you know when it’s ready to lose weight. For an increase in midday moisture, I add Eve Loms TLC Cream. I always have a mini edge control brush on hand when I need a touch up.

When I’m in the store, I interact with people (who wear a mask!) Between 11am and 5pm. It’s hard to really stop working when I get home. This is where the Take Your A $$ To Bed routine comes into play. Lately, I’ve been making my most of my peloton riding late at night – I’m jumping on Netflix and that effectively keeps me from opening emails in bed. I also got into Pinterest and made about five different boards in the past month. If I’m up after 2am, the first step before bed is to wash my face with Eve Lom’s cleanser. After 27 years of searching, I can confidently say that there is nothing like it on this earth – the blend of oils (clove, eucalyptus, Egyptian chamomile, hops) and cocoa butter softens and soothes my skin. It never takes off and naturally encourages my skin to be its best self. I love this product so much that after paying an additional fee to avoid TSA throwing away a jumbo-sized tub that I accidentally put in my carry-on bag, I love this product. Then I use the Midnight Recovery Concentrate from Kiehl and seal it with Eve Loms Radiance Face Oil. I’ve seen a tremendous increase in my skin hydration since using this one; There is nothing better than knowing that a product actually works.

I try to get a manicure every two weeks. I use my hands every day to wrap goods, pull things off the shelves to propose them to customers, or to answer emails, and when I look down on them I like to feel a touch of joy. Manicure is always at the top of my to-do list and budget breakdown, and my nail artist is called Miki. She’s always coming up with new designs and her attention to detail is unlike anything I’ve ever seen – especially because I have short nails. During the quarantine, I had plenty of time to experiment with different hair products and was determined to find out what worked as part of my post-quarantine glow. The women in my family are obsessed with the Honey Fresh Clarifying Shampoo and Make It Rain Conditioner from Taraji P. Henson’s hair care line TPH. Both leave my scalp refreshed and my hair moisturized. I am sure that many black women can testify how difficult it is to find products that really work for our beautifully layered hair.

My general beauty philosophy is to accept change. That’s why I’m always open to learning about new products and technologies from people I trust. That being said, my best beauty advice is to listen to your mom (the first time!) When she says you are wearing the wrong keynote. There’s still an old school picture hanging in my parents’ hallway that made me look like a ghost. Shade matching was always a big deal for my mom – whenever she went on a date with my dad, she used the opportunity to explain the importance of matching your makeup with your clothes. My sister and I sat in her bathtub laughing at how long it had taken her to get ready and how she had secretly tried to match my father’s outfit too! I don’t think I’ll ever stop learning from her – or stealing products from her drawer at home. “

– as ITG said

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