A brand new batch of merch has just landed in the GQ shop, and as with every up-and-coming streetwear brand, we think beyond the graphic t-shirt. In addition to certified classics such as the Larry David Longsleeve, the shop is now equipped with exclusive accessories such as a super soft bandana (for head or face), a handcrafted signet ring made of sterling silver that was made with our friends at The Great Frog (because we practice what we preach ) and a matt black Zippo lighter (* Uzi voice *: matt black).
“The only rule of what we do is: it has to be great,” says GQ editor-in-chief Will Welch. “We won’t do anything that we don’t want to wear ourselves.” And since it’s winter and we’re superimposed, we’re bringing a GQ hoodie to the store for the first time. Inspired by the cosmic grunge of ’90s head shop iconography, the hoodie features virtually tattooable 8-ball logos on the front and back – something you would find if you searched for your favorite magazine in 1996 and turned into smoke Shop instead of a newspaper kiosk.
“Our magazine aesthetics are black and white and very energetic and feel very modern,” says GQ design director Keir Novesky, who designed the hoodie and matching t-shirt to fit into the graphic universe of the print magazine. But what about the reaper on your back, really? Keir says it is an “evil skeleton diviner” who “foretells the future of fashion”. Brilliant? Very.
There’s also a limited-edition Nalgene of the narrow mouth strain that the GQ-style team swears by. (Try drinking from one in a moving car and you’ll see why.) “At GQ, we value quality,” Will says. “For the first drop, we worked with the likes of Larry David and Online Ceramics, and this time it’s brands we all swear by: Nalgene, Zippo and The Great Frog.”