Hey, don’t roll your eyes just now – underwear goes through trend cycles like the rest of the ready-to-wear world, and we have a lingerie expert here to prove it. I don’t know about you, but lingerie fascinates me because it’s a piece of clothing that basically everyone wears but never really talks about. It’s not necessarily off-limits, but since it’s seldom seen, it goes undiscussed. If you are someone who has great pride and joy in your negligee drawer, this is quite disappointing.
Of course, we’re going to talk in depth about summer lingerie trends – summer lingerie trends, to be precise. We reached out to an expert on the matter to give us the 411, where underwear styles are on the rise and most importantly, those that die quickly. Read on as Sandra Rose, Vice President of Merchandising and Branding at Journelle (one of the top lingerie destinations, if you ask me) shares some inside information on the lingerie trends to win Summer 2020 and why.
Don’t worry, like in typical Who What Wear fashion, we’ve picked every trend it touches so you can leave with updated trend knowledge and a full shopping cart.