In September it only took a few seconds of mountain peaks, roaring alpine horns and a flag whipping in the wind to attract the attention of the fashion world. Of course, it helped that the flag had the Gucci and North Wall logos on it. This is the power of Alessandro Michelles Gucci, working with another brand for the first time in the designer’s tenure. Since Michele took over the reins in 2015, his Gucci has worked with artists and designers like GucciGhost and Dapper Dan, but never directly with any other brand. The teasing TikToks were just a preview of a collection that lives up to the hype.
The designer’s maximalist style makes for a happy marriage with an outdoor brand, as evidenced by the collaboration’s new Daniel Shea campaign. The resulting clothes, shoes and bags steal patterns from the environment for which they were made: whole meadows of flowers, which were inspired by North Face patterns from the 70s, explode on puffer jackets, backpacks and clothes.
There’s a lot of range here – an upcoming camping trip wouldn’t require much more than what’s packed in here. There are leather walking shoes with soles that are chunky enough to withstand the elements (should you be able to chase your new Gucci shoes through mud and rivers). The collaboration even includes sleeping bags and a tent with a smashed logo drunk on retro funk. Too bad about the glamper without him.