About two weeks ago I cleaned the floor, stepped on my digital soap box, and put the question on everyone’s lips. Is it ever possible to make the leap from pop star to product developer? Are Celebrity Beauty Lines Really Good?
The discourse in the comments section followed, and the general consensus was … no! Most celebrity beauties are not worth gold. It turns out, however, that there are some celebrity products out there that you’ll be happy enough to recommend – it all depends on how seriously you think the celebrity is taking their line and how authentic the new company feels is. Let’s continue dissecting, shall we?
The big winner in celebrity beauty seems to be Rihanna’s Fenty Beauty. It holds up so well that many of you refused to refer to Fenty as a celebrity beauty line at all – and that’s not a completely baseless opinion. Fenty was developed by Kendo, a branded incubator by LVMH that was originally started by Sephora (which is why many Kendo brands are still Sephora exclusive). Before Fenty, they built brands like Bite, Marc Jacobs and Ole Henriksen. And in 2016, they offered an estimated $ 10 million and “the opportunity to play a key role [brand] Development ”to bring a Rihanna makeup line to life. Rihanna herself hesitated to turn to beauty, telling T Magazine last year: “[celebrity makeup] Got to a place where they were so satiated in the market. “But she chose it anyway, and the line immediately garnered a great deal of respect from consumers and industry veterans. While it is obvious that Fenty products were developed by kendo chemists, Rihanna’s influence on the line seems undeniable. It was launched with 40 basic colors – a rarity a few years ago. Fenty’s range is reminiscent of Iman Cosmetics, which supermodel Iman started in response to makeup artists in the fashion industry who didn’t quite match their skin tone.
You’re pretty passionate about Fenty. Recommended products included highlighters, bronzers, blushes, and gloss bomb lip glosses. Of course, complexion products also received a gold star. “Fenty Foundation accurately captures my undertones when I’m light in winter or tan in summer,” says commenter @lolanyc. Regardless of Rihanna’s actual involvement in the line, the range of products is authentic to consumers. “You can see Rihanna applying a bobble of body glitter or casually tossing it on a matte green lipstick,” adds @shelikesbacon.
Perceived authenticity seems to be the main difference between a passion project and a money robbery. Well-known skin care fanatic Pharrell receives high marks for his Humanrace skin care line. An even better example of a branding concept that goes well with its celebrity founder is Tracee Ellis Ross’ Pattern Beauty. In a blog post on the Pattern website, Ross writes that her expert training started at the age of 15 when she stopped piercing her natural locks. “It was a steady, never-ending stream of products, self-education and experiments. Even hairdressers didn’t have much to offer me when trying to understand my natural hair texture. “The DIY narrative about black hair care is being repeated by women all over the world. Commenter @sashi writes: “I think [Tracee Ellis Ross] knows what she wants because she has a lifetime of experience figuring out what to go with her hair. “The line is authentic, so you’re more likely to hit buy. And you love this stuff – Pattern was the second most mentioned brand after Fenty. If you want to start anywhere, start with the conditioner.
Eventually, many people expressed confusion about brands that were started by a celebrity but somehow took on a life of their own. Did these count as celebrity beauty too? One example is Kylie Cosmetics, the make-up line of the same name from the youngest Kar Jenner clan. You could argue that most of their fame was built because of the lineage. Or take Gwyneth Paltrow, an A-list celebrity who managed to make room for Goop apart from her fame. You could even include former Spice Girl Victoria Beckham’s beauty collection, a chicly wrapped collection of shadows and lip colors, in this bundle. And while you’re not sure which category they fall into, you know what your fancy: Kylie’s lipstick, Goops salt shampoo, glow peel pads and fragrances, and VB’s lip tint. “Celebrities with clearly defined styles and small, curated launch collections that are geared towards their aesthetic are at least interesting,” says @sarahmayo.
Some stragglers who have also received their seal of approval include Selena Gomez’s Rare Beauty brush-tipped eyeliner pen, Miranda Kerr’s Kora Organics turmeric mask and noni serum, Josie Maran’s argan oil, and Hayley Williams’ Good Dye Young hair dye.
But all in all, the celebrity beauty’s fatigue seems real. If someone with a Grammy is reading this, you might not be starting your own beauty line. There are already many great and countless self-employed entrepreneurs waiting for your assistance.
Photo via ITG