The 2021 Sundance Film Festival could prove to be just like previous incarnations of the festival in at least one way … huge paydays for earned titles. Today we have Sundance 2021’s first big purchase, and it’s for the potential breakout hit Coda. The crowd-pleaser was sold to Apple for more than $ 25 million, which is a huge number for the film. Of course, Apple wants to make a statement at the festival and build a long-term presence at Sundance as a buyer. This is likely to be the first of many purchases this year, so get stuck as there may be more to come before the festival ends …
. has the details in their exclusive:
In the first big thing of the virtual Sundance Film Festival 2021, Apple has obtained the worldwide rights to CODA for a figure north of $ 25 million. This sets a new record for Sundance acquisitions – above the $ 22.5 million Palm Springs received from Hulu / Neon last year. But this time the entire premiere and all night was auctioned off, far from the slopes of Park City. There was a fierce battle between Apple and Amazon.
The coming-of-age drama by Siân Heder is about a high school graduate who is the only hearing person in her deaf family and who is torn between sticking this unit together or searching for her own dreams. The film premiered on the opening night of the US Dramatic Competition. Buyers were delighted, and it became clear yesterday that value for traders is heading to the stratosphere after buyers received glowing reviews and reactions. Several offers were on the table, bringing the bid close to Palm Springs. That was the Andy Samberg-Cristin Milioti film, which broke the Sundance sales record last year for $ 22.5 million.
The film (the acronym for Child of Deaf Adults) is about Ruby (Emilia Jones), the only hearing person in her deaf family. When the family’s fishing business is threatened, they are torn between pursuing their love of music and fear of leaving their parents. The image is based on the award-winning French hit La famille belier. Jones is a real find and the film is a real crowd puller with heart and price potential. Heder captured the Boston fishing scene and love of classic Motown and Joni Mitchell and Marvin Gaye whose songs are broken down and connect you to the messages they contain and why they resonate with the characters navigating difficult circumstances. Most importantly, it creates a real path into the world of a deaf born mother, father, and son, and when the film gets the audience to see how these deaf characters experience the soundless world and try to hear the bright singing talent of too cherish a cherished daughter they cannot hear. The results are what they make best-picture candidates out of. Numerous buyers spoke to me about the film yesterday and were saddened when the numbers soared beyond what they could spend when it became clear this was going to be a world rights deal with a streamer.
Stay tuned to learn more about Coda …