My Morning Routine: Sunscreen for My Pores and skin Tone and the Bran Muffin That Powers My Whole Day

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Elsa Collins
Strategist with a social impact

Every morning, strategist Elsa Collins works hard with one of the four organizations she founded or co-founded – and oversees the Zoom School for her three children. Getting pulled in so many directions may sound like a head turn. Collins credits a very special bran muffin, exercise with friends, and plenty of moisturizing skin care products to get them through (and make them look amazing in the process).

“My main focus right now is This is About Humanity, an organization I co-founded that helps separated and reunited families on the US-Mexico border,” says Collins. “I come from the border; I could have been any of these children or families if things had been different. I am forced to help there. “As a founding member of I Am a Voter and the founder of social impact consultancy, The Ideateur, Collins, along with nine other Latinas, has just created She Se Puede, a digital lifestyle community for Latinas. For Collins everything is connected. “If immigration and access to the polls are important to me, it all depends on who we choose and who makes the decisions that affect our lives,” she says. “It is important to work in synergy and to advance all the things that are particularly close to my heart.”

But back to how she does it. “I eat the same breakfast every day: a bran muffin from the Larder Bakery in LA,” says Collins. “I’ve been doing it for five years. I’ve ordered them in bulk since the pandemic started and heated one up every morning. As soon as I have my muffin, I’m ready for the rest of the day. I was in Arizona during the election, then Florida three times, and then Georgia for the runoff. And this muffin came with me. “Muffins aren’t the only things Collins agrees with.

6:15 am: I should meditate, but I check my email as soon as I wake up. I know it’s not the best habit, but in the last couple of months around the election there have been things that were often very time sensitive and worked with people on the east coast meant that some things needed to be answered immediately.

7 o’clock in the morning: The goal is to get into my cardio before the kids log into Zoom school. When nothing is urgent by email, I put on my workout outfit and either jump on the treadmill, run, or relax three days a week with my co-founder of She Se Puede, Eva Longoria, from our backyards. Our teacher Aly is at The Ness, a studio in New York, and we’re zooming in. It’s the only workout that I can really pull the plug on. When I run or sprint, I still think about ideas. But if you don’t listen in this class, you screwed up. It’s a great way to exercise safely and it still makes me responsible and connected with friends.

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Whenever I’m outside, I wear this tinted sunscreen. I really appreciate the medium to dark shade. Usually there is only one shade and usually it’s not anywhere near the shadow of my skin. And that goes together so well – I’m obsessed with it.

8 o’clock in the morning: I’m back in the house preparing breakfast to get the kids ready for school. As soon as they log in at 8:30 a.m., I’ll have a delicious coffee at Espresso Profeta, and then I’ll be back home and it’s time for my bran muffin. It brings me so much luck – it’s the best in the whole world.

8:45 am: In the shower, this scrub is the most exciting part of my routine. I get such an endorphin rush from the scent. I think okay my eyes are open now. It’s definitely a nice little kick.

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9 am: Immediately after showering, I put this body butter on and my skin absorbs it immediately. What I love most is that it doesn’t really have a smell. Body butters usually have a smell that can be a lot especially now in lockdown. I think that’s perfect too when life is back to normal and I do yoga in the afternoon or something that makes me sweat – I’m not going to offend anyone, including myself.

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9:05 am: Now that I’m in my forties, I listen and adapt to the changes in my skin. Maybe at first I didn’t want to realize that the needs of my skin had changed – I’m no longer in college. By the time I was thirty-five, I hadn’t even decided that I had to wash my face before bed. My skin can get a little dull – I hate that word, but it’s true – and ingredients like vitamin C and hyaluronic acid help, which is why I love the GOOPGLOW serum. Face oil is a newer thing to me, but my skin drinks this in a way that makes me think, oh god, I really needed this! I love the texture and the shine it gives me.

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9:15 am: I reapply sunscreen, apply some blush, some lip gloss, and mascara to keep me looking fresh and moisturized for the day. I look for things that make me look alive and invigorated rather than like I’ve sat on the same couch at Zoom for the last year in a row.

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