When can i get it?
In contrast to the collaboration between Yeezy x Adidas, the meeting of which seemed to take years, Kanye’s collection with the gap will appear “towards the end of the first half of the year,” according to Bloomberg. That’s … every month now!
Kanye can be scaly. Does this timeline sound real?
All signs point to yes. Despite the fact that Kanye threatened not to release anything until he was named to Gap’s board of directors, there is optimism that he has pulled out of this hostage situation. On a call to investors in early March, Sonia Snygal, CEO of Gap, said she “spoke to Yeezy last night and he is very, very focused on this incredible opportunity”.
Gap CEO calls Kanye “Yeezy”?
Call him by his name and he will … call himself that too.
Is Kanye still a major force in fashion?
According to the sales figures, absolutely. A new report from Bloomberg on Wednesday found the Gap believes this collection is worth nearly a billion dollars.
This is super villain ransom!
Right. However, private documents from the financial institution UBS Group show that the estimate actually coincides with Kanye’s other major partnerships. The rapper designer’s collaboration with Adidas runs for nearly $ 3.2 billion to $ 4.7 billion. The more exciting that figure is that Gap’s total revenue in 2019 was $ 4.67 billion – which means that this collaboration could account for up to a quarter of Gap’s current total. (Sales in 2020 were closer to $ 3.39 billion, but that number has been dragged down by the pandemic.)
That number isn’t as unrealistic as it sounds, according to Matthew DeGulis, an analyst who covers the void for KeyBanc Capital Markets. “That seems right. I think this is a great opportunity, ”says DeGulis. DeGulis notes that while the collection won’t hit that number out of the box, he sees it as a realistic target for three to five years of collaboration. By then, Kanye will barely be halfway through his 10-year contract.