A Fashion Guru’s New Obsession: Unbelievable Lashes

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The Beauty Closet questionnaire

Jean Godfrey-June Megan O'Neill

Goop Beauty editors Jean Godfrey-June and Megan O’Neill love to ask and answer questions. In their podcast, The Beauty Closet, they do both. To familiarize you with the guests each week, we created a beauty (and life) questionnaire.

THIS WEEK WE ARE TALKING TO:

Jenna Lyons, Co-Founder of LoveSeen

She changed our clothes and put J.Crew on the menu, and now Jenna Lyons has brought out chic next-level false eyelashes that flatter every face. (Really, whether you’ve never tried eyelashes before or are a pro, there’s nothing quite like a pair of her LoveSeen eyelashes.) Her story – growing up with a genetic disorder that left her without eyelashes, among other things – is surprising not to mention the inspiration. We knew she loved fashion, but as we find out at The Beauty Closet, she is a full-fledged beauty artist with a specialty in exfoliating.

  1. goop Beauty GOOPGLOW Microderm Instant Glow Peeling

    goop Beauty GOOPGLOW microderm
    Instant Glow Exfoliator goop, $ 125 / $ 112 with subscription

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  2. LoveSeen Cate Lashes

    LoveSeen Cate Lashes goop, $ 22

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  3. LoveSeen The eyelash tool

    LoveSeen The Lash Tool goop, $ 34

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The style icon’s newest chapter – after career highlights like running J.Crew (and Madewell and J.Crew Factory) and herself on Girls – includes her brilliant, non-written reality show Stylish, starring Jenna Lyons HBO, a hotel design in the Bahamas, an untraditional creative agency called Sort of Creative, and so much more under their Lyons LAD umbrella (she called her new company Lyons Life After Death) that it’s hard to keep up.

But the lashes we recognized when we got our hands on a pair are the right one. She co-founded LoveSeen with makeup artist Troi Ollivierre in 2020. “I’ve always been interested in eyelashes because I honestly don’t have any,” she explains in the podcast. (Try a pair and prepare to look amazing right away. They’re also much easier to put on than you might expect.) But her passion for beauty extends well beyond her eyelashes, like her shopping cart, which is almost as beautiful as he attests to fashion.

Job description?

Co-Founder, LoveSeen. Intermittent mother. Religious lip balm user. Ice connoisseur.

Preferred form of exercise?

Tracy Anderson.

First job?

Lifeguard, but that sounds a lot sexier than it was. Not like Pamela Anderson, who walks on the beach in her high-cut swimsuit. It was a pool in a gated community. I saved a child’s life.

How do you take it all off?

Go-to Weeknight Recipe?

Homemade pizza Friday night.

Favorite place to wear false eyelashes?

The only place I go: zoom.

Currently in your shopping cart?

clothes

  1. G. Label String Triangle Top

    G. Label String Triangle Top goop, $ 170

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  2. Tropic by C South Pacific Top

    Tropic of C South Pacific Top goop, $ 100

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  3. Tropic by C South Pacific Bottoms

    Tropic by C South Pacific Bottoms goop, $ 90

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  4. Suzie Kondi raglan top

    Suzie Kondi raglan top goop, $ 195

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  5. Suzie Kondi high-rise pocket pants

    Suzie Kondi high-rise pocket pants goop, $ 225

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  6. Studio Nicholson Moura Pants

    Studio Nicholson Moura Pants goop, $ 425

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  7. G. Label Thompson puff-sleeve dress

    G. Thompson label
    Goop puff-sleeve dress, $ 650

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  8. K Jacques Pelagia sandals

    K Jacques Pelagia sandals goop, $ 330

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beauty

  1. goop Beauty GOOPGLOW Microderm Instant Glow Peeling

    goop Beauty GOOPGLOW microderm
    Instant Glow Exfoliator goop, $ 125 / $ 112 with subscription

    SHOPPING NOW

  2. Jillian Dempsey Gold Sculpting Bar

    Jillian Dempsey Gold Sculpting Bar goop, $ 195

    SHOPPING NOW

  3. goop Beauty GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum

    goop Beauty GOOPGLOW 20% vitamin C +
    Hyaluronic Acid Glow Serum goop, $ 125 / $ 112 with subscription

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  4. Augustinus Bader The rich cream

    Augustinus Bader The Rich Cream Goop, $ 265

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Best head and skin tip?

Peeling. Peeling. Peeling.

Blow dry or air dry?

Air dried. My hair is super thin and can get pretty frizzy. I just discovered this Christophe Robin serum which is great for air drying. My other secret weapon is to put a flexible gel in my hair when it’s dry and comb it to prevent runaways. It gives nice texture to my fairly thin hair (when I think of doing it).

Drink of your choice?

Prosecco.

Proudest moment?

The day the nurses at the hospital said I could take my child home.

Perfect Sunday afternoon?

Coffee run. Family sleep. Walk on the beach. Binge watch Schitt’s Creek. Ice follows.

What would you put on your neon sign?

Shhhhh …

How often do you charge your crystals?

At least once a week.

Philosophy of beauty?

Smile. You look pretty. And don’t forget to smell good.

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