Hood By Air, one of the most popular fashion brands and a powerful symbol of New York’s young avant-garde, officially announced its return last summer, despite evolving less as a downright comeback and more as a piece of multi-part fashion theater, with each curtain revealing a new narrative in the The brand strive for fashion dominance.
The first chapter of that era continues today with the release of a new collection called Veteran. This is the next step in the self-titled “Prologue” era of the brand that HBA initiated with the relaunch.
“The inspiration behind Veteran is very simple,” designer Shayne Oliver told GQ. “This collection is designed to purify the palate and add a fresh, cohesive taste to the meaning of a ‘dress code’. Between H13A and further through the Genesis Prologue era, this collection also serves as a luxurious forerunner in the form of a uniform. “(H13A is a project that started late last summer to create a living archive that the brand has published in its 13 year history.)
The uniform HBA plays in here is that of the surveillance state – a T-shirt bears the image of a dizzying pile of surveillance cameras with the word “PIG” underneath; A raised, blouse nylon hoodie bears the image of a police badge, optimized with the language of Hood By Air. and a pair of layered cargo shorts like the ones the police wear in summer have a porthole in their crotch. (Of course, HBAs are made from fine Italian twill instead of polyester.) This is a classic expression of Oliver’s taste for vengeful fashion appropriation that follows one of the main rules of HBA martial arts: put on the face – or tactical cargo shorts – of your enemy to defeat them.