The Mixologist Who’s Going Alcohol-Free

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The #ITGTopShelfie interview series focuses on the beauty routines of the lovable, consummate, and loyal Into The Gloss reading community. Submit your own on Instagram – post your Top Shelfie (tag us with @intothegloss!) And add the hashtag #ITGTopShelfie so you can be featured on ITG.

Hi! I’m Earlecia Richelle (@earleciarichelle). I started my career in the fashion industry as a freelance stylist, editor and presenter in front of the camera. However, after I went back to school to do my Masters in Fashion and Film I’m not sure what my next step should be. I decided to bartend while I found out. My job search didn’t go as I hoped it would, but I didn’t really mind because I found myself Really enjoyed the creative aspect of the bartending. One member of the staff recommended that I enter a cocktail competition and that experience was a real aha moment for me. What I loved about working in fashion was storytelling and competitions became a place where I could express my love for storytelling through taste and style, and when I discovered this, I switched to the branded side of the business pretty quickly – me met a Bacardi rep who became my mentor, and then I became a brand ambassador for Gray Goose. Eventually I was promoted to global ambassador for St-Germain, the artisanal French elderflower liqueur.

Besides mixology, I do a lot of branding strategy. I can choose the cultural touchpoints used in our content and create tangible brand experiences to better connect with our audience. For example, I’ve created cocktail events around cinema movements. I’ve also created socially engaging cocktails like Strange Fruit, which are meant as a reflection of America’s cruel relationship with the hanging tree. I also lead St-Germain’s global education program and represent the brand in national media.

High quality ingredients are everything to me, both in cocktails and in skin care. I loved the endless range of beauty products while working in fashion magazines, but now I understand that there are only so many things you need. The reality is when I was young my skin would probably look great no matter what I put on it. I am an advocate of what I call “mindful drinking” – if you sip and enjoy slowly, you will end up enjoying more drinks and fewer. But as we’ve all heard, an infinite amount of alcohol dries out the skin, and my job only exacerbates the natural dryness of my skin. I’m also not very good at drinking water all day. I try to make up for it all by eating foods that are exceptionally moisturizing and adding back moisture with skin care products.

I start my day with my ritual vitamins and a golden smoothie to increase wellbeing and hydration. Evolution 18 Beauty Collagen has Bobbi Brown’s seal of approval, which means it gets mine too. I also add half a teaspoon of ashwagandha powder that I make myself – I buy the root at the local farmer’s market and mix it into a powder with my Vitamix. Brewing fresh ginger root tea throughout the day also helps me remember to drink water.

I wash my face with Milki Micellar Water from Drunk Elephant E-Rase. It doesn’t have drying alcohol or harsh detergents, and I like that it’s gentle enough not to remove my natural face oils. I train three mornings a week with the Ren Ready Steady Glow AHA, which uses a combination of azelaic acid and lactic acid. That makes my skin super supple and radiant. I have facials once a month at Heyday, and my facial doctor recommended Hyper’s Vitamin C Serum to help with my dark spots. I am overwhelmed with the results – I even used it on a scar I had on my shoulder and it completely faded after two weeks. I also think it’s great that the brand is black owned, founded by a woman of color, and accommodates different skin tones. Next up are four layers of moisture: Glow Recipe’s ultra-fine watermelon glow mist sits under Eminence Strawberry Rhubarb’s hyaluronic serum, and then I use Ole Henriksen Banana Bright Eye Creme and Biossance Squalane and Omega Repair Cream to lock in the moisture. After all, I protect my skin with Supergoop’s invisible sunscreen – as I get older, sunscreen becomes a huge priority.

I’m all about the 90s model – I love how a full forehead, lip, bright face, and straight hair give me definition without looking too fussy. And I’m lucky enough to have my friend and makeup artist Ruthie Weems teaching me the techniques I need to get the look at home. For my base I use the new Gucci Natural Finish Foundation in Medium Deep. Gucci has an amazing range of base colors, and I like the fact that I don’t have to use powder on top of what makes me age. Before I apply my Pat McGrath Sublime Perfection Liquid Concealer, I prepare my lower eyes with the Tula Glow Hour Eye Balm – it has a tingling effect that helps with puffiness. On my cheekbones, the bridge of my nose, and the inner corners of my eyes, I usually layer MAC’s Mineralize Blush in Warm Soul over their Strobe Cream in Pinklite for a J. Lo glow. Or I also like the brown-tinted balm from Tower 28 mixed with Nars Orgasm X. This balm works wonderfully on my skin tone in a way that the original orgasm never did. I brush my brows with a little Make Up For Ever Brow Gel, then usually top off my 90s vibe with Bites Power Move Creamy Matte Lip Crayon in Brandy. I always finish with the MAC Prep and Prime Fix + Spray to stop the work I was doing.

I wash my hair with Briogeo because I love that they are black owned and operated. I usually use the Curl Charisma Hydrating Shampoo and Don’t Despair, Repair Deep Conditioning Mask in the shower and Nécessaires Body Wash and peeling on my body. When I get out I use my favorite body lotion, Biotherm L’Original Body Milk. I fill myself up duty free when I’m not in America. Then I use a round brush to blow myself out – I just have bangs which can be very high maintenance. A little Aveda Anti-Humectant Pomade and Oribe Thick Dry Finishing Spray will help with frizz.

At night I go back to the micellar water to remove my makeup and follow that up with the Tula Purifying Face Cleanser, which is foamy but doesn’t strip off. I will either be using the Biossance lactic acid serum, which has a higher concentration of lactic acid than my morning toner, or a retinoid and moisturizing my lips with the Laneige sleep mask. That’s it! I know it seems like a lot, but I promise you it won’t take me more than 10 minutes in the morning or in the evening. “

– as ITG said

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