Gaming lifestyle brand Razer recently announced the launch of its $ 50 million Razer Green Fund.
The fund was established through zVentures with the aim of empowering and accelerating sustainability businesses with a focus on renewable energy, carbon and plastic management.
The fund’s first investment went to an award-winning sustainable products startup, The Nurturing Co., best known for developing Bambooloo, one of the world’s first single-use brands for plastic-free bamboo toilet paper and home care products.
Image Credit: Razer Press
Bambooloo is committed to creating sustainable home care alternatives that are better for people and the planet. It is also the first brand to offer zero percent single-use plastic packaging for retailers.
Razer has put a lot of environmental effort into protecting our world for future generations. We are now looking forward to working with Bambooloo, who have gone out of their way to protect the planet by making plastic-free bamboo toilet paper easily accessible to the masses.
We are happy to have met such like-minded partners and are confident that more up-and-coming startups in the field of nature conservation will be on the field.
Min-Liang Tan, CEO and Co-Founder of Razer
Prior to the Razer Fund, Bambooloo raised S $ 200,000 in 2019 from a small group of investors in Singapore and the United States.
The idea for Bambooloo was developed in early 2016 in the USA by Lara Amoroso, a single mother who wanted to assert herself against the tidal wave of single-use plastics.
She then teamed up with co-founder David Ward and they launched Bambooloo together under The Nurturing Co. in Singapore in late 2018.
David, a veteran of the sustainable products market, shared the same vision as Lara and wanted to design and develop products that better reflect consumers’ desires for sustainable products.
The modest toilet paper roll as the flagship
Image credit: Bambooloo
When Bambooloo first came out, it started with just one roll of toilet paper, which is still the backbone of the brand, David said.
To this day, Bambooloo’s toilet paper rolls are bestsellers. The toilet paper rolls are made from 100 percent bamboo, which makes them completely biodegradable.
According to Bambooloo, bamboo products require 90 percent less water and 70 percent less carbon than wood pulp paper products.
By simply switching to Bambooloo toilet paper, a family of four can save over 30,000 liters of water in one year. In addition, all Bambooloo packaging does not contain any single-use plastic and is made from recycled paper certified by the Forest Stewardship Council (FSC).
Now Bambooloo’s range of products includes bamboo kitchen rolls, face towels and reusable natural fiber masks that consumers can use to further reduce their carbon, water and plastic footprint.
The latest product launch is the 100 percent natural fiber NAT: Mask.
Bambooloo NAT: Mask / Photo credit: Bambooloo
The NAT: Mask 3 + 1 Layer Reusable (non-surgical mask) is a lightweight and breathable reusable face mask made from a hybrid of three biodegradable natural materials: cotton, bamboo and silk.
Like most plastic waste, almost 75 percent of used disposable masks end up in landfills or in the ocean. The NAT: Mask aims to reduce the widespread use of plastic masks by making a mask that is biodegradable and has a high safety performance.
The outer layer is made of 100 percent cotton, which is durable, breathable and ideal for filtering out particles. The middle layer is made from 100 percent silk, which is great for electrostatic filtering, while the inner layer is made from 100 percent bamboo, which is naturally hypoallergenic, antibacterial, and antimicrobial.
According to David, the company has grown an average of 250 percent over the past few years, with the brand constantly innovating to create new products.
David told Vulcan Post that every time the company decides on a new product, the team begins with the main goal of reducing or removing as much single-use plastics as possible from the design idea and packaging solution.
“There has to be a reason the product should exist in the first place, and we’re testing the idea against the market opportunity, scale and consumer demand in that particular product area,” said David.
After these three steps, the idea will then move on to sample and pricing modeling and packaging design before production begins. Bambooloo works with selected factory partners who have visited them and checked them according to their own requirements.
A strong commitment to sustainability
Image credit: Bambooloo
In addition to its sustainable products, The Nurturing Co. has also worked with various organizations that are committed to the environment.
For example, in April this year, the company partnered with Seven Clean Seas, an ocean cleansing organization fighting the plastic crisis, to promote the positive effects consumers get with every purchase of Bambooloo homecare products.
As part of an initiative called “Urgensea Project”, Bambooloo promised to remove one kilogram of plastic from the ocean for every 100 rolls sold.
The Nurturing Co. has also received various awards in the fields of entrepreneurship and sustainability. It won the first Best Social Enterprise Award in 2019 and the Social Impact Award for the Best Asian Startup Award in 2020.
We all celebrate our victories and it is wonderful to receive Peer Awards, our recognition in the industry for the overall effort made.
However, we achieve the greatest success when a customer thanks us for what we do and how our products help them bring about changes in their lives. This is very special and warms the soul as it shows that we are doing something right.
David Ward, CEO and Founder of The Nurturing Co.
Ultimately, the startup’s goal is to help as many people as possible around the world take the small steps of change that are necessary for an overall better future and environment.
In order to achieve this at the highest level, it must reach as many markets as possible and build on the existing product values that are valued by its customers.
“We will continue to hear what they need, what concerns them and where we see the opportunity to develop better alternative products,” said David.
“With this open and responsive product planning, we will build a true multi-product, multi-market company.”
Selected image source: Bambooloo