In developing the Disneyland Resort’s new Marvel attraction, the park’s top creators told reporters at a glance that they were always narrative and made the experience as immersive as possible for guests.
“We had 70 years and 23 films,” said Scot Drake, portfolio creative director at Imagineering.
“It was a global storytelling effort,” said Drake. “We’re not just getting spider bots going off … soon we’ll be opening Marvel Adventures in Paris … and more in Anaheim.”
The new Avengers Campus, next to the Guardians of the Galaxy Ride at Disney California Adventure Park, opens on Friday, but there was a livestream opening ceremony on Wednesday night. You can check it out below.
Disney offers a first look at the Avengers campus in California Adventure Park and announces the opening date
“The idea of a campus brings people together” with “lots of different stories,” said Drake.
One example of this, according to Imagineers, is the new Web Slingers: A Spider Man Adventure Ride, which takes guests on a ride through a mansion where the friendly neighborhood superhero’s latest pet project is rampant, spider-bots that replicate themselves out of control .
Guests can purchase their own web shooters from a store that sells Spidey gear. These purchases give them extra powers as they help the wall crawler destroy the spider bots. While driving, guests act like Spider-Man flinging his nets to activate their own web shooter. At the end of the ride, guests are shown a score like a video game.
“The basic mission is always the same,” said Brent Strong, executive creative director of Walt Disney Imagineering. “But what the guests do plays a role in how it ends.”
“We hid a million Easter eggs in it,” he said.
“The story is about the guests … and the interactions these heroes have with the guests,” said Strong.
Doctor Strange puts on a magic show all day, but it’s different at night, said Dan Fields, executive creative director of Disney Live Entertainment. The Sorcerer Supreme opens a portal after he has recruited guests to help him through an enchantment to build a shield around the campus.
“This is a huge collection of heroes,” Fields said of the growing number of characters at the attraction, which include Iron Man, Ant Man and his partners Wasp and General Okoye, and the Dora Milaje of Black Panther’s Wakanda warriors.
Next month the attraction will add appearances by the supervillain Taskmaster, who clashes with the Black Widow.
“I think it’s going to be really exciting,” said Fields. “More heroes are coming.”
General Okoye and the Dora Milaje help train guests to become Wakanda warriors, and Spider-Man does acrobatics that throw a giant catapult into the air.
Guests can “take selfies” with Iron Man, but that’s not all, Fields said.
“He can and will speak to you,” Fields said.
Michele Gendreau, director of Food and Beverage Experiences at Disneyland, said the Pym Test Kitchen restaurant and Shawarma Palace food truck also tie in with the Marvel movies and comics.
Hank Pym, also known as Ant Man and Giant Man, is the inspiration for the restaurant, which offers a wide variety of dishes that can be scaled down or enlarged with its Pym particles.
“We have had great success with how we combine the dining experience with the story,” said Gendreau.
“Not only do you want to leave here satisfied, you want to feel like only Disney can do this,” she said.
Adults can also have some alcoholic beverages, Gendreau said.
“There is a good selection of beer,” she said. “And a wide variety of microbreweries.”
Her favorite, however, is the Molecular Meltdown, which she said was a “strong swimmer”. It is delicious.”
Drake cut in excitedly: “It has mini marshmallows on top.”
CNS contributed to this report.