Check your Grab app now and you can already see Marriott Bonvoy’s portfolio of hotels and resorts in Malaysia on GrabFood.
Premium food delivery is available at 14 participating Marriott Bonvoy restaurants, including The Brasserie at The St. Regis KL, The Living Room at The Westin KL, Flock and Yen at the W KL, and more.
Customers can expect international dishes like Lobster Tagliatelle and Black Angus Beef Tenderloin, curated bento sets, and even local delicacies and classics.
- An afternoon tea set from The St. Regis KL
- Some of the Marriott Bonvoy hotel restaurants on GrabFood
This is the first comprehensive integration of Marriott International into the Grab platform and the most comprehensive agreement between Grab and a hospitality group to date.
With no active tourism and even no local guests, businesses in the sector had to develop strategies to sustain themselves, and hotels were not exempt.
Such a partnership isn’t the first time we’ve seen something similar, as the food delivery app Beepit already had The St. Regis KL and W KL on board for their offerings, to name a few.
However, this integration is not as extensive as the current one from Marriott Bonvoy with GrabFood. Also, one benefit users can enjoy from this collaboration is the fact that they can earn Grab Points and rewards when they order at the Marriott restaurants.
Fine dining at home
Taking away and delivering fine dining is no longer a foreign concept for Malaysians, considering the pandemic and the subsequent bans that restrict travel and eating.
We had spoken to several fine dining restaurants in 2020 to learn more about the challenges that come with the pivot, as experience and ambience are an integral part of the premium experience.
Some had to curate entirely new menus, source more local ingredients, and find the ideal packaging for delivery to ensure food quality wasn’t compromised.
The collaboration between Marriott Bonvoy and GrabFood could be seen as a sign that the brand is more confident and ready to embrace the change in food culture. It had started takeaways and delivery a year ago, but we haven’t seen such a big move so far.
- Find out more about Marriott Bonvoy here.
- You can find more information about our coverage of Marriott here.
Highlighted Image Source: Volcanic Contribution