AirAsia to launch grocery supply in S’pore, now onboarding retailers

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AirAsia announced in a press release today (June 14) that it is calling on prospective fresh produce and grocery retailers in Singapore to join its delivery platform.

New grocers who have successfully got on board receive zero percent commission in the first month.

On the AirAsia platform, avid retailers can list their fresh produce, groceries and other daily necessities via a form and will be contacted by the AirAsia team within 48 hours to take further steps.

Image source: AirAsia

This move marks AirAsia’s entry into the food delivery area in Singapore, but the company did not reveal when the new service would launch.

“After the successful launch of AirAsia Food here in February, we are now ready to expand our e-commerce offering to other categories such as fresh produce, groceries and other deliveries,” said Lim Ben-Jie, Head of e-Commerce for AirAsia Super App.

In March, AirAsia started its grocery delivery in Singapore, marking its first foray abroad. The expansion into Singapore is part of the company’s efforts to seek alternative sources of income as the aviation sector continues to be hard hit due to the Covid-19 pandemic.

When it was launched, AirAsia Food included around 80 restaurants, and then around 300 more restaurants have been added to the platform.

AirAsia joins the ranks of other super apps that launched grocery delivery services in Singapore.

In early May, Grab announced the launch of GrabSupermarket in Singapore as part of a strategic expansion of GrabMart, Grab’s on-demand delivery service for everyday goods.

It houses over 5,000 unique HAO mart products in the categories of meat and poultry, vegetables, frozen foods, dry and instant foods, dairy products, spices, snacks, beverages and non-food items.

Photo credit for trending images: Business Today

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