Pre-MCO, my colleagues and I have invested a lot of money to make our office workplaces more ergonomic, triggered by my case of carpal tunnel syndrome. Our upgrades ranged from affordable laptop stands to mice and external keyboards.
The most expensive purchase came from our video maker’s Secretlab gaming chair, a rough RM 1,500 Batman-themed seat that he used just before our full WFH opening.
Before Henry started a local gaming chair brand, Henry himself, as an avid gamer, had an ergonomic chair in mind.
“I think most people spend a lot more time in their seats than anything else in their daily activities (myself included). And it’s a problem because there are very few options to meet all of your personal strengths (price, features, aesthetics, upholstery, etc.), ”he noted.
With start-up capital of 80,000 to 100,000 RM, he started TTRacing in 2017 as a gaming chair brand from Ipoh made in Malaysia.
Comfort doesn’t mean breaking the bank
To make gaming chairs easier for Malaysians, TTRacing awards prices for its products from RM399 to RM1,000. It’s a little cheaper compared to Coltrine, another local gaming chair manufacturer who sells their chairs for RM1,350-RM1,550, although it’s worth noting that Coltrine’s chairs are made of fabric.
Shipping on TTRacing’s products is free for those within Peninsula Malaysia, and delivery charges start at RM139 for those in East Malaysia and Singapore.
Some PC setups from TTRacing customers / Image source: no_gaps and Alan Chiang
As a vertically disabled person, I found it uncomfortable to try out my colleague’s Batman chair. His neck and lumbar support, as well as the height of the chair, just didn’t match my stature. Granted, it was my colleague’s chair that bought it based on his own physique, not mine, but it showed the importance of getting something that fits.
For this purpose, the different chair models from TTRacing are available in different sizes. Each of your measurements is transparently displayed so customers can make informed decisions.
Screenshot of how a chair’s specifications are listed / Image Credit: TTRacing
When developing a new model, the team first builds a prototype from raw materials such as foam, steel frame, upholstery, plywood, and others for the chair’s interior and structure. In a time-consuming but vital process, prototypes are then subjected to various tests to see if they meet the team’s expectations.
“Usually at least 20 prototypes are made, sometimes up to 50 if there are certain parts that we just need to perfect,” explains Henry. “Some will then be selected to go through several more rounds of intensive testing before the first MVP is confirmed. If not, return to step 1.”
All tests have paid off
With the widespread adoption of WFH since March 2020, Malaysians have made their home workplaces more appropriate.
These requirements are also reflected in the growth of TTRacing, which indicated that the B2C segment accounts for most of the company’s revenue. Buyers are typically young adults aged 20-36 who spend many hours in front of their PC.
Since our expertise lies in ergonomics, which generally benefits anyone who sits for long periods of time, we have expanded our focus closer to the mass market to reach those who don’t really belong to the target group “gaming” but would just as well appreciate the Using our products to improve their work efficiency and performance.
Henry Ting, founder of TTRacing
Henry added that B2B projects also picked up significantly during the pandemic. “We worked with many MNCs during the pandemic to equip their employees with TTRacing chairs so they can stay as efficient as possible when working from home,” he said.
“Apart from that, there are also many offices that want to create a livelier environment for employees’ workplaces in order to use TTRacing chairs to promote innovation and creativity while attracting talent at the same time.”
Dear boss, if you are reading this, an idea for our possible future office? * wink wink * / Photo credit: TTRacing
To date, TTRacing has sold around 300,000 units of its gaming chairs and the average monthly revenue has increased, with the team selling around 15,000 TTRacing chairs per month due to its mix of B2B and B2C transactions.
Since then, the gaming chair company has also found fans in the Philippines through sales partners, and Henry would like to expand it to other SEA countries, the USA and Europe. He hopes to get there by setting up a new production line for production by October 2021 and expanding his team from 20 to 50 employees by mid-2022.
But even during the expansion, TTRacing intends to remain the brand’s headquarters in Malaysia, where the company’s core functions will be centralized.
As TTRacing expands into the non-gaming chair offering, not only will it compete with the already popular Secretlab brand in the gaming chair industry, but it will also face the many work chair options available.
For example, when we talk about local ergonomic office chair brands, it comes to mind that we have old age, which we have already covered. Compared to the total price range of TTRacing, the chairs from Alterseat can cost up to RM199.90.
In order to scale, TTRacing would therefore have to really understand the market it wants to address and offer solutions that are not yet met by other players. It would be exciting to see what strategies the Ipoh-based brand would use to approach the space and what comes out of it.
- Find out more about TTRacing here.
- You can read about other Malaysian startups here.
Highlighted Image Source: TTRacing