When I first came across the Malaysian education market, MyClaaz, my first thought was that it was trying to do too much.
It seemed aimed at students of all ages and welcomed instructors of all subjects, be it school subjects or more professional ones like compliance and investment. My second thought was who was it going to target then?
But founder Dr. Zaharuddin said this was intentional. In the beginning it had targeted students, but realized that this was too typical and too narrow a goal.
And he’s right. Check out Vulcan Post’s own education category and you will find several articles on education marketplaces for high school students, many of which have been written in the past few years.
But that wasn’t the only problem. Dr. Zaharuddin said they went so far as to analyze existing edutech platforms with specific sales targets and realized that those numbers weren’t good enough for his team.
In addition, he wanted to emulate the concept of e-commerce, targeting a larger audience with a suitable range of offerings, and cited Udemy, Coursera and Teachable as some global examples.
Creating opportunities out of the pandemic
That sounded good on paper. In the practice, Dr. Zaharuddin, however, said that this was a major challenge, especially with limited capital.
In order to manage costs efficiently, prioritization came in handy and initially trainers, tutors and teachers were brought on board. Next came events to raise awareness of MyClaaz and thus attract registered members.
When the stock market crashed in March 2020, MyClaaz also took advantage of this to organize events that showed how it could be an alternative way for professionals to make money. In return, it brought a considerable amount to the site.
In MyClaaz, trainers (we use this as an umbrella term) can offer a variety of services, from one-to-one tuition (physical) to video calls, videos and exams, etc. The experience seems to be pretty standard on most education marketplaces.
Colored symbols mean that the trainer offers these specific services / Image source: MyClaaz
MyClaaz wasn’t an idea born out of the pandemic, so it offers one-to-one tuition. But the pandemic changed their plans. With new features like event creations, coaches no longer have to rely on one-on-one tuition to earn.
“That can take years,” said Dr. Zaharuddin on earning money through physical education. “That’s why we’re encouraging trainers to sell tickets to educational events, e-books, and instructional videos. Every sale gives us a percentage similar to what happens when a trainer completes a lesson. “
Building the quality of its offerings
As with any other product sold online, quality is often an issue, perhaps even more so when it comes to education. The website is a registered training provider under the Human Resources Development Fund (HRDF) and MyClaaz has some basic review procedures in place.
Dr. Zaharuddin stated, “At this stage we cannot be too strict because we are new. Too many restrictions will leave us with a small number of coaches, so the only verification procedures for coaches are their identity [verification] and proof of qualifications to upload to the platform. ”They will then receive a verified badge.
At the same time, MyClaaz works with school administrations, universities and colleges to find high-quality trainers and lecturers.
If a trainer somehow bypasses the MyClaaz review and students submit real reports of a bogus qualification or malicious event, the site will hold the trainer’s payment and return it to the student. The trainer account is also deactivated in accordance with the terms and conditions.
Trainers are currently free to set their own fees, with some even offering one-off courses as high as RM10, and MyClaaz takes a 20% cut on every transaction.
If you click on a trainer’s profile, you will see their list of available courses / Image source: MyClaaz
While this freedom benefits the coaches, there is still a potential risk of overload that MyClaaz needs to watch out for.
That said, there are a variety of trainers to choose from for each subject, so students should be able to do their own research before deciding who to book.
Persevere as a new location through skepticism
For his first financial year after starting in June 2020, Dr. Zaharuddin announced that MyClaaz is on the verge of reaching RM1 million in sales. In addition, over 14,000 transactions were made by users from more than 20 countries.
One of the biggest challenges for the team was a slow conversion rate, despite being given perks like simple payment gateways to coaches. Nevertheless, Dr. Do not discourage Zaharuddin.
“I think that’s pretty normal when people try something new and unknown. Other digital platforms also face the same challenges – skepticism, distrust, etc. Some of these platforms survive, others don’t. We hope to survive, ”he said.
For the future, he plans to provide the system as SaaS with minor adjustments to the needs of future customers and to establish MyClaaz in other countries as well.
These include Nigeria, Indonesia, Singapore, Brunei, and India, but of course as the pandemic slows, MyClaaz will be strengthening its position in Malaysia first.
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Based on MyClaaz’s branding, it’s clear that it wants to be different from the many other edutetech sites that are primarily aimed at students.
Classes teaching more advanced subjects like stocks, investing, and business are also more likely to generate more revenue per student, so it makes sense that MyClaaz would want to take advantage of this area.
While the site has no shortage of offers, perhaps it could introduce a checkbox-based filtering system to improve the user experience. Currently, getting to a specific topic requires a user to hover over a series of dropdown links multiple times, which is slower and prone to false clicks.
Not the most convenient method of filtering / image credits at the moment: MyClaaz
As MyClaaz grows, the team may need to tighten its review procedures and also set healthy price ranges for different classes.
One way to stand out from MyClaaz would be if the trainers can skillfully localize their topics. For example, investing or running a company in the Malaysian context, taking into account the different regulations or attitudes.
- Find out more about MyClaaz here.
- You can read more edutetech-related content here.
Photo credit: Dr. Zaharuddin, founder and editor-in-chief of MyClaaz